![]() ![]() ![]() Once you’re happy with the conversions or know what needs to be fixed, look at campaign settings. This way you can use interaction goals for top of funnel and CPA goals for bottom of funnel. Use Google’s conversion action sets and adding different conversions together and applying different activities to different campaigns, Geddes said. What is not being tracked or only used in certain campaigns? The most common conversions not being tracked are: If they are a professional then you can address them in a different way than if they’d only been working in Google Ads for a few months. Is the account manager new? Will you have to educate that person? Are there search and display campaigns, or just search?.How big is the account? Is it two campaigns or 30?.Starting the Google Ads account audit Account overview What do you consider a successful account?.What is the goal of your Google Ads account?.Geddes addresses some of the questions you need to ask yourself or the client. ![]() When you’re performing an account audit there are several pieces of information you need to know.
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